Pioneered several strategic initiatives by transitioning from line management to technical program management, blending a strong people-focused approach with technical rigor.

Enabled sales and ad operations teams through pilot programs that validated user experience improvements and demonstrated clear business value, paving the way for broader adoption

Led cross-functional teams to modernize ad technology stacks, ensuring high-volume streaming businesses met evolving market demands.

Streamlined capacity planning and resource management processes, achieving significant cost reductions while accelerating project timelines.

Developed and integrated automated monitoring and reporting systems that reduced manual errors and provided real-time insights to stakeholders.

Redesigned operating processes to simplify complex workflows and reduce interdepartmental friction, enabling smoother collaboration and faster decision-making.

Built targeted web-based reporting platforms that consolidated key performance indicators, saving hundreds of work hours monthly while reducing operating costs.

Transformed raw data into actionable insights, enhancing communication between technical and business teams and bolstering performance across campaigns.